Tonzo’s brand strategy work of 2015 is focused on "brand upgrading, product structure segmentation, terminal marketing channel optimization", and it has achieved innovation and breakthrough in brand upgrading and shaping.
First, brand concept upgrading. From "good water use good pipe" to "high-end residential drinking water pipe", to review the company's mission, vision, values, and to upgrade the brand concept, improve the overall image, struggled to find combining site between brand and market image, enhance the company's corporate culture.
Second, brand display upgrading. Since brand upgraded, it has carried out the brand upgrading promotion to all the dealers, and again makes the brand display upgrading to excellent terminals. In addition to the comprehensive upgrading on the storefront signboard, it also makes full use of storefront to make brand display, and promote the terminal standardized construction.
Third, brand service upgrading. For Younai pipe users, to carry out the "Younai housekeeper” pressure testing services, through "Younai housekeeper” to provide consumers with new experience of full worry-free service. To set up the new service concept in service field and let the consumers feel the true sincerity in the service process, thus to further enhance the brand loyalty.
